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Viral emails push into social networks

Written on: Aug 20, 2009
Author: Edward Barrera |
: Share; Viral emails push into social networks

ADOTAS — I almost always hate forwarded emails unless they give me needed information.

But I probably wouldn’t be as annoyed if they popped up on my Facebook page. Because I can scroll pass and get a little more information as well as not feel as overwhelmed as I do when I’m slogging through emails. Despite these type of reasons, eMarketer says that marketers are much more likely to provide a “forward” link (48%, including those who provide both links) than easy sharing capability (13%, including those who provide both links) according to data from Smith-Harmon.

Only a few online retailers used both types of links in their e-mail campaigns, and nearly one-half did not offer any link at all for passing on messages, according to eMarketer. Links to share content with a social network can potentially give messages much more exposure, since such e-mails are shared with the subscriber’s entire social network, rather than just a few friends chosen specifically for the purpose.

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Tags: email, email-marketing, Internet-marketing, online-marketing, social-media and social-networks

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