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	<title>Comments on: The FTC and online advertising</title>
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	<description>Where Interactive Advertising Begins</description>
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		<title>By: Heather</title>
		<link>http://www.adotas.com/2009/08/the-ftc-and-online-advertising/#comment-780946</link>
		<dc:creator>Heather</dc:creator>
		<pubDate>Tue, 11 Aug 2009 08:11:57 +0000</pubDate>
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		<description>Edward,
good move by FTC. it’s okay though because it seems they’ve seen the right way to protect the interests of consumers.   Not many people are comfortable with the idea of serving ads based on their online behavior.According to a survey conducted by TRUSTe, half of all consumers are uncomfortable with advertisers using their browsing history to serve them relevant ads.</description>
		<content:encoded><![CDATA[<p>Edward,<br />
good move by FTC. it’s okay though because it seems they’ve seen the right way to protect the interests of consumers.   Not many people are comfortable with the idea of serving ads based on their online behavior.According to a survey conducted by TRUSTe, half of all consumers are uncomfortable with advertisers using their browsing history to serve them relevant ads.</p>
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