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Readers comment on WoM, Twitter and banning sex offenders

Written on
Aug 14, 2009 
Author
Edward Barrera  |
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Readers comment on WoM, Twitter and banning sex offenders

readers_small.jpgADOTAS — Creepy WoM tactics; banning sex offenders and Twitter nation are some of the topics on the minds of readers this week.

Twitter, we barely knew you

dd:
“It’s the scoop, stupid! Dumb call, Gartner.

twitter has made obsolete the AP and the UPI wires by beating them to the punch on breaking realtime news. That’s why there is so much hype on TV news because Twitter is free and beats the super expensive wire services to the scoop.

twitter is just getting started. people don’t get it. the brevity of the message encourages the zeitgeist. you can get a real sense of what is happening now. with smarter twitter clients and helper sites, it will become much more useful for topical information – far surpassing the utility of facebook which is very distracting and does not have good channel architecture by enforced reciprocal relationships.”

Christopher Laurance:
“The demise of Twitter or lack of, is irrelevant. What Twitter has done is provide the change in the news wires, reporting and content creation and aggregation.

Murdoch wants to charge for content, but the content isn’t created by Murdoch’s group, its created by the tweets and folks providing the news/content.

Economically, we are about to see the death of the dinosaur-ad revenue and paid content in any form, merely because we now longer need “reviews” of the news, which is what a reporter has become.”

Juanita:
“Twitter touches a different audience… with a different need. Everyone is comparing Twitter to Facebook. This is the problem. The only thing they have in common is the fact that they are called social networks. I think Twitter is here to stay – an…d i hope they do. Live feeds. Great for companies’ CEO’s and so on. Its like having role models of different spheres… and being on top of their immediate thoughts. I love knowing what books Robert Kyosaki is reading and where Paris Hilton hangs out. Who cares if I like them or not. The fact is I choose what (adverts) I want to see. This is not media dictating to me, this is me dictating to my own media. AWESOME.”

Brian Olson:
“I serve on the board of a non-profit agency, right now we’re in the middle of giving out school supplies to kids in need.

Our media team scored coverage on two stations… by….are you ready?

TWITTER”

Jerry:
“Twitter is nothing like the rest of the Social Media tools. Facebook is for college students, MySpace – high school, Linked In – B2B, Twitter – CELL PHONES.

Notice the distinction. The other 3 are about groups. Twitter is about the medium. “The medium is the message”. And in this case the fact that twitter users provide “right now” updates about everything we care about in the “now” makes it so different and unique that the Gartner clowns can’t see it.

I say good! Stick your head in the mud. Those of us who “get it”, Use it. And soon enough everyone will get it.

Go Twitter!”

Banning sex offenders from the web

Ross Ellis:
“Does it make it right if your daughter or son is on one of these social network sites and they are approached by a sexual predator?

Sexual predators prey on kids anywhere they can. If MySpace is shut down to them, they’ll keep on searching until they find what they want. There are so many kids and teens on FaceBook, Twitter, and a few on LinkedIn. Kids are everywhee on the Web and so are predators.

If this is what it takes to keep kids safe on the Internet – great! We’re not going to get rid of the Internet, but we can get rid of these offenders who harm our children.

Ross Ellis
Founder and Chief Executive Officer
Love Our Children USA”

Brian Anderson:
‘“Sexual predators prey on kids anywhere they can.”
Agreed! Let’s ban them from libraries, supermarkets, swimming pools, churches, town centres and anywhere else where kids may be encountered.
… or how about just making it a felony for them to approach kids *anywhere* instead?”

cactusfrgo:
“not all sex afenders are repeat afenders! so if you made a stupid decision when you were young learned from it and then never committed a crime the rest of your life. You are pernimently shamed everywhere you go~ can’t get a well paying job can’t get a girlfriend have kids or even use the internet. Kids should learn that talking to strangers on social networks is dangerous and that they shouldn’t do that but that doesn’t mean someone who was arrested when 14 for sending a naked pic to their boyfriend should be unable to communicate on socail networks for life!”

Done right, email prospects flourish

Brett Flitton:
“Co-registration leads can be some of the best converting leads – and at a decent cost. In the early days the co-registration reputation was tarnished because of bad practices and terrible lead quality but it has definitely improved. It is definitely worth a try and testing with a couple different lead sources.”

Floggers and fakevertisers becoming friendless

Aaron Finn:
“Great article. We have been having this very discussion internally at AdReady. I think Classmates.com fits your “Happy Medium” scenario. They were a VC funded company, building a website that drove value, while using scalable marketing techniques that drove significant revenue. They will spend millions on marketing in a year and generate hundreds of millions of dollars in subscription revenue.

I think this oppotunity is available to thousands of businesses. And I think getting marketers into this Happy Medium is one of the things that will allow display advertising to outgrow search advertising in the next 5 years.

Take for example (this completely made up scenario) where an advertiser, say Jenny Craig, marketed their blog and their monthly subscription using some of the same (within reason) best practices these other diet affiliates have been doing. My guess is that ad would perform signicantly better than the average Jenny Craig ad and Yahoo! would be extremely excited to have them as a long-term advertiser.

If we as marketers can continue to identify best practices (no matter who the advertiser), keep an open mind when testing, believe in the data the tests produce and sincerely optimize to real goals we will be able to create campaigns at scale in display.”

Facebook’s next step in crushing Twitter

AK Works:
“Is Twitter really a growth area? If teenagers and the upcoming youngsters don’t use it will Twitter go the way of Myspace and begin to decline? Or will it continue to exist but be marginalized?”

Media Planner:
“Twitter is the most overhyped site of all time. It is no different than the facebook status. Since every person in hollywood tweats now it has created the illusion that everyone in the US tweats. I have been asked multiple times by clients if we have a twitter strategy. I have even signed up for an account on Twitter to investigate further, only to be sent spam from some local hookup site trying to get me to follow them and go to their site. I don’t see why anyone tweets. People don’t care what you are doing at every moment of everyday.”

Fef:
“AK Wrote:
“If teenagers and the upcoming youngsters don’t use it will Twitter go the way of Myspace and begin to decline?”

MySpace has the teens and it declined. Fb got the older audience as did Twitter. Does a site need younger teen audience to grow?”

The FTC and online advertising

Heather:
“Edward,
good move by FTC. it’s okay though because it seems they’ve seen the right way to protect the interests of consumers. Not many people are comfortable with the idea of serving ads based on their online behavior.According to a survey conducted by TRUSTe, half of all consumers are uncomfortable with advertisers using their browsing history to serve them relevant ads.”

Email marketing decision squashes ‘litigation mill’ entrepeneur

Karin Gamble:
“And they said that common sense isn’t common any more! What a wonderful thing to see in behalf of free enterprise, and those who try to comply with the CanSpam Act.

I’m sure Gordon wore his pinkie out , hitting the delete key, in the comfort of his home.

Maybe Gordon can now take his act on the road in real life charging all the companies that put up billboards – or wait! Garage sale signs….

color me pleased.”

WoM expected to overtake traditional media

Emily:
“I know it may be effective, but WoM tactics are creepy. I feel inclined not to talk about any product, since there’s probably some puppethand directing the conversation. Perhaps it’s a reminder to look into any product personally and speak from experience only.”





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