Pay Per Click Marketing: How to Generate Highly-Qualified Leads Over the Internet
Date: 8/21/09 – 2 pm
Location: Check Site
If your customers are searching the internet for the products and services that you sell (hint: they are) then you need to be actively promoting to them online. David Hindman, a Google AdWords Qualified Individual and New Media consultant at The Cornucopia Group, will walk you through an overview of pay per click (PPC) marketing, including how it works, why it is a highly-effective form of lead generation and how to begin promoting your business online. The topics will be discussed from the viewpoint of the business owner and will not be overly technical in nature.