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Marketers optimistic, yet prepared

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Aug 27, 2009 

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Edward Barrera  |

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Marketers optimistic, yet prepared

ADOTAS — Hoping for the best, but ready for the worst.

That’s the feeling of marketers out there in an analysis by eMarketer. Fully 59% of marketers responding to the survey reported being more optimistic about the economy than three months before, according to the July 2009 “CMO Survey” by Duke University’s Fuqua School of Business and the American Marketing Association. They were also looking up when it came to revenues: 47% reported feeling more optimistic about revenues from end customers and 39% felt the same about revenues from channel partners.

Notably, marketers also named excellent service and a trusting relationship as important to consumers, especially due to the high focus on retaining customers during the economic crisis.

Tags: internet-advertising, Internet-marketing, Marketers, online-advertising and online-marketing

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