Organic, a digital communications agency, released the results of its ROI study of Microsoft search engine, Bing. Using its Return on Marketing Investment model (ROMI) and Spend Plan Optimization Tool (SPOT), Organic compared the performance of Bing to Microsoft’s previous search engine, Live Search, over a two week period and found a nearly 23 percent lift in ROI in terms of marketing value for some of their top clients
Katz 360 Sales, the digital sales arm of the Katz Media Group, is delivering national and local advertisers a way to reach audiences across premium websites in addition to its extensive Radio and Television publishers. By using the Rubicon Project’s Internet advertising infrastructure, Katz 360 is now able to sell premium display ad inventory, and deliver targeted audiences to advertisers across the Web’s largest sites.
Spot Runner, a technology company developing the next generation of advertising services, and Yodle, an local online ad network, have agreed to a partnership that makes Yodle the local online advertising partner for Spot Runner. As part of the partnership, Yodle will assume responsibility for providing local online advertising services for Spot Runner’s local online clients, including several noteworthy franchise accounts, and collaborate with Spot Runner on future opportunities.
The Performance Marketing Alliance, a not-for-profit trade association for the performance marketing industry, announced the election of its board of directors by its charter members: Chris Henger, head of Google Affiliate Network; Scott Jangro, co-founder and CEO of MechMedia; Will Martin-Gill, director of internet marketing at eBay, Inc.; Kim Riedell, vice president of client development for Commission Junction; Brook Schaaf, founder and partner of Schaaf Consulting; Steve Schaffer, founder and CEO of Offers.com; Jason Spievak, co-founder and CEO of RingRevenue;
Tim Storm, CEO of FatWallet; and Brad Waller, vice president of business and affiliate development at ePage, Inc.