Rocket Fuel, a self-described hybrid ad network, has announced the launch of its intelligent ad serving platform that drives results for advertisers by automatically leveraging massive amounts of internal and third-party data and serving only the best impressions in the context of each advertiser’s unique marketing objectives. Rocket Fuel, built by veterans from Yahoo, DoubleClick, Epiphany and salesforce.com, uses its technology to run a hybrid ad network that combines the best of social, behavioral, contextual, search and many other data sources to understand consumer interest and intent.
Batanga, a Hispanic media company, has launched the Batanga Network, a Hispanic ad network. Batanga’s acquisition and subsequent exponential growth of the HispanoClick network, its recent implementation of targeting technologies, and its dedication to in-culture sites such as Batanga.com, have paved the way for the network’s launch. The Batanga Network demonstrates unparalleled and substantial reach ith over fifteen million unique visitors as per comScore Media Metrix July
2009, making it the largest Hispanic-focused ad network.
YPulse and SurveyU have joined forces to create Youth Pulse. With an expanded and highly talented team of youth experts, Youth Pulse will develop daily news & commentary, events, research and strategy for youth-oriented organizations, helping them listen to, learn about and leverage youth opportunities. Anastasia Goodstein, founder of Ypulse will continue her role as founder, editor in chief and vice president of Ypulse Media.
Jigsaw on Tuesday will be going live with an Email Learning Center, a one-stop resource for targeted BtoB mailing lists, as well as information and best practices from email marketing experts. The Jigsaw Email Learning Center provides: best practices guidelines; CAN-SPAM and optimization webinars;white papers and case studies; and easy tips and articles for optimizing email marketing success.