Industry news on hirings, partnerships and new offerings
ADOTAS — United Sample, eSPIN, Datran Media, Visible World, Mixpo, National Cable Communications, Web.com, interCLICK and Blue Kai all had annoucements.
Datran Media, a digital marketing technology company, today announced that Dennis Syracuse has been appointed senior vice president of marketing analytics. In this role, Mr. Syracuse will establish a marketing analytics consulting practice, which will provide professional consulting services to agencies. Prior to joining Datran, Mr. Syracuse served as senior vice president for Sony Electronics where he successfully and profitably led retail operations and merchandising across 65 SonyStyle store properties. Previous leadership experience includes marketing consulting roles across top brand and luxury retailers.
Mixpo, an online video advertising technology company delivering locally-targeted display ad solutions, and National Cable Communications (NCC), a provider of cable television advertising sales and marketing, have partnered to give advertisers the ability to extend their existing TV commercials to the Web with highly measurable and locally targeted interactive video ad campaigns. Different than pre-roll video ads, Mixpo’s video advertising platform leverages online display inventory, and adds interactivity and geo-targeting logic to any video creative to drive local response.
Web.com, a provider of online marketing for small businesses, and MerchantCircle.com, a social network of local business owners with 20 million unique visitors per month, has expanded their existing partnership to help improve the online visibility of local businesses. In addition to MerchantCircle’s suite of easy-to-use online publishing services, MerchantCircle’s local business members will have access to Web.com-powered marketing products and services designed to help them successfully market their businesses online.
United Sample and eSPIN, a subsidiary of Hearst Magazines Digital Media and aN entertainment/community network for teens and young adults, have launched the new www.Surveys4Teens.com, a community where teens can have a voice and earn rewards for sharing their thoughts, bringing some of the most valued – and most elusive – opinions within reach of companies and market researchers. eSPIN.com currently has 1.7 million users and 860,000 of them have signed up to take surveys in exchange for rewards; now, teens can also sign up for the panel. The online community will serve as a place to take surveys and share opinions.
Visible World, a provider of targeted television advertising, has partnered with Acxiom, Experian, and Nielsen to enable automated data-driven targeting for television ads through Visible World’s open data exchange standard. Preloaded marketing data from Acxiom, Experian, and Nielsen enables advertisers to apply the data they may be already utilizing in their direct marketing and online campaigns to television.
interCLICK, an ad network, has joined the BlueKai Premier Partner Program. BlueKai is an online intent-focused data exchange. interCLICK’s technology platform was specifically designed to leverage 3rd party data to consistently deliver top results for advertisers. As a participant in the program, interCLICK will be a preferred partner for integrating and leveraging BlueKai data for top notch campaign optimization. Marketers working with program members will be able to tap experts who have long and extensive experience working with BlueKai data and who have deeper product integration with the company.
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