Facebook’s next step in crushing Twitter

3
692

facebook_small.jpgADOTAS — Though the growing social network has a friend-only wall and the microblogging network is open to everyone, it still looks like at least one of them believes it is competing for a similar audience.

Facebook has started to roll out a new ‘everyone’ search feature that makes it possible to see all public results from Facebook users (the Everyone filter), or just results from your friends. And today, Facebook announced that it will buy FriendFeed, which has a treasure-trove of ex-Google engineers. Terms were not disclosed.

FriendFeed lets people share content online in real time across various social networks and blogs. It’s similar, though not as popular as Twitter. Forrester Research analyst Jeremiah Owyang told Reuters that Facebook’s big gain in the acquisition is the engineering talent at FriendFeed, rather than the actual product, which has won critical praise.

“These guys now how to build scalable, social applications,” Owyang told Reuters.

Meanwhile, Twitter is getting no love from media planners and buyers. According to a recent Media Life survey on new media advertising and the areas of promising growth, asked to finish the statement: “Twitter is,” 52 percent agreed with this statement: “For twits. I predict we’ll look back on this silly craze as the Friendster of 2009. It holds little promise for advertisers (or anyone else).” As for social media generally, more than half of planners and buyers see a future emerging at some point.

3 COMMENTS

  1. Is Twitter really a growth area? If teenagers and the upcoming youngsters don’t use it will Twitter go the way of Myspace and begin to decline? Or will it continue to exist but be marginalized?

  2. Twitter is the most overhyped site of all time. It is no different than the facebook status. Since every person in hollywood tweats now it has created the illusion that everyone in the US tweats. I have been asked multiple times by clients if we have a twitter strategy. I have even signed up for an account on Twitter to investigate further, only to be sent spam from some local hookup site trying to get me to follow them and go to their site. I don’t see why anyone tweets. People don’t care what you are doing at every moment of everyday.

  3. AK Wrote:
    “If teenagers and the upcoming youngsters don’t use it will Twitter go the way of Myspace and begin to decline?”

    MySpace has the teens and it declined. Fb got the older audience as did Twitter. Does a site need younger teen audience to grow?

Leave a Reply to Media Planner Cancel reply

Please enter your comment!
Please enter your name here