Affiliate Summit storms New York City
ADOTAS — It’s mid-week and I’m writing my requisite pre-conference column. Room at the Hilton? Check. Favorite seats on the Lauderdale-to-JFK JetBlue flight? Check. Meetings set with list owners, list managers, affiliates, and advertisers? Check.
Only thing left is to see how the weather will be in New York City this weekend and early next week so I can dress accordingly… do I take that winter coat, scarf, and gloves to ad:tech or leave them? Hold on – highs in the 80s, lows in the 70s? Oh, snap! This isn’t ad:tech in November – it’s Affiliate Summit in August!
“The Summit” (as I call it for short – not to be confused with a puke orange basketball arena) is back in New York City for the first time since… gosh, its inception in 2003. And it’s not at Baruch College this time – it’s at the Hilton New York. When I think of industry conferences at the Hilton, I think of ad:techs… I think of DMDays. Now the Hilton hosts “The Summit”. I guess Missy Ward’s and Shawn Collins’ brainchild is all grown up.
There’s a lot more to this Affiliate Summit than previous shows. For example, the “Meet Market” – which has become as popular as the exhibit hall – features a silent auction this year benefiting Big Brothers Big Sisters of New York City. There’s some great stuff in the auction – lots of travel, jewelry, snowboards, weekend getaways, gift cards, theme park and movie tickets, business services – something of value to everybody… and a worthy cause to boot.
For those of us who would rather get a workout (kinda) than win an auction, the Affiliate Summit Triathlon is back, also benefiting BBBS of NYC. I didn’t attend this event last time, so I thought it would be similar to that little running event that happens the Sunday before each November ad:tech. Nope – I’m wrong again. With events such as toilet races, Skee-ball, and Whack-a-Mole, this sounds like an event I’ve been training for all my life. Believe it or not, I’m not in “marathon-shape” right now.
This Summit’s keynote speakers include Chris Brogan, president of New Marketing Labs, and Peter Shankman, founder and CEO of The Geek Factory. I haven’t seen Chris speak before, but I accidentally caught Peter at an AMA event (“Marketing”, not “Medical”) in Fort Lauderdale. Glad I did – very entertaining fellow. He even talked me into getting a Poken – so if you’ve got one, bring it to New York and let’s poke! (Censors, this is not dirty – it’s a social networking tool. Oh my, that was even worse… nevermind.)
Speaking of social networking, it’s a large part of both Chris’ and Peter’s work. In fact, just like every conference and seminar I’ve been to this year, social networking is very prevalent in this edition of “The Summit”. With sessions named “Social Media Marketing” and “Advertising on Facebook”, with the Affiliate Summit Tweetup, and with Warren and Raybuck running around with Pokens, there are a lot of opportunities to be social. Hmmm. Weird… I always thought “social networking” was what we all did at the parties after dark.
Ahhh.. the parties… probably what you’re looking for in my article, eh? Well, I’m not one to reinvent the wheel, and Ms. Ward has done so well in featuring all of the Affiliate Summit “pah-tays” on her site, so I’ll defer to Missy’s blog. 17 of ‘em, last time I counted. With all these parties, 200+ exhibitors, and 2700+ pre-registered attendees at the 2009 edition of Affiliate Summit East, you just gotta ask yourself: “Recession? What recession?”
Reader Comments.
GREAT post, Warren!
Missy and Shawn certainly know how to put on a show, don’t they? I’m looking forward to hosting the Blogger Lounge as BlogMistress/Liason.
Be sure to come introduce yourself, okay?
Damn it, you already heard me. Now I gotta find some new stuff to talk about! 
Where did you learn to write? You are good. It must have been Fresno State.
Warren,
Thank you for spreading the poken love! Little G is one of my favorites to high four with. Have a great time in NYC, looking forward to your tweets.
Best,
Vanessa
Warren – you are my sunshine
See you soon
-M
You can find photos from Affiliate Summit East at http://ase09.warren-g.com
Leave a Comment
Article Sponsor
More Features
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
