Twitter teens scarce

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twitter_small.jpgADOTAS — The microblogging’s reach might be hitting nearly 11 percent of all active Internet users but it’s not because of the young ones.

According to Nielsen, in June only 16 percent of Twitter users were under the age of 25. Bear in mind persons under 25 make up nearly one quarter of the active US Internet universe, which means that Twitter effectively under-indexes on the youth market by 36 percent.

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Despite that Twitter seems to create buzz beyond its size, the volume of Twitter mentions on blogs, message boards and forums has reached the same level as Facebook, a property four times its size. With the attention it got with events like the Iran election, Twitter only needs the next celebrity death or news story to be kingmaker of buzz.

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