TMZ fires AOL*
ADOTAS — On the heels of saying that AOL’s aggressive content publishing direction could use TMZ as an example, the gossip website has cut the cord with AOL’s sales team.
According to Paid Content, TMZ brought its ad sales in house this month, either an indictment of AOL’s struggling Platform-A infrastructure or how AOL sales teams sell ads. Paid content said the underlying problem might be that platform-A doesn’t fit well with custom ad units and site takeovers, something that has been the stable of other celeb sites. It also wonders if TMZ will spin off on its own
CEO Tim Armstrong has said he believes advertisers are not paying enough for content at AOL, and he wants t to change that. But this doesn’t help the perception. TMZ’s founding editor Alan Citron has said that AOL sales have three problems: too much inventory to sell; lean too much on Advertising.com; and sales people don’t sell the individual sites as brands enough.
Let’s see what new strategy Armstrong is expected to unveil to fix the place.
UPDATED: I asked AdMeld CEO Michael Barrett, who worked at AOL, his views on the portal’s future. His opinion was less bleak than I assumed it would be. (Here’s the url)
Reader Comments.
AOL didn’t lose anything here… TMZ should keep their trashy entertainment news to themselves. If AOL was smart, they would provide a more sophisticated spin on entertainment news rather than trying to dumb down their visitors as TMZ often does.
AOL! LISTEN UP! YOU HAVE AN OPPORTUNITY HERE!
Please proof your content before publishing!
I thought that was a feature not a bug of blogs. You can re-edit later.
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