StrongMail doubling down on social media, buys PopularMedia
ADOTAS — StrongMail has announced that it acquired PopularMedia, a social media marketing company.
The terms of the transaction were not disclosed. The acquisition coincides with the closing of StrongMail’s sixth consecutive quarter of revenue growth, further strengthening its momentum in the marketplace as a provider of integrated marketing solutions for email and social media.
PopularMedia helps marketers to fully leverage the viral nature of email and social networks in a way that is both trackable and measureable. With social media emerging as a direct marketing channel, the ability to measure results and optimize programs is critical.
“There’s no disputing the power of social networks to influence consumer behavior, and StrongMail’s acquisition of PopularMedia puts the marketer in a powerful position to fully leverage the potential of social media in a way that is both measureable and fully integrated with their email marketing programs,” Sam Cece, CEO of StrongMail, said in a statement. “By enabling marketers to create viral campaigns that they can monitor and optimize based on response rates, StrongMail is going way beyond the simple ‘share to social’ functionality that is offered today by most email service providers.”
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