ADOTAS — The audience measurement service, which recently launched a targeted ad platform that helps advertisers define and buy audiences online, wants to raise $50 million in funds.
According to peHub, the San Francisco-based provider of online audience analytics is looking to raise around $50 million at a $300 million pre-money valuation. The website says that the company has already received multiple term sheets.
Quantcast last week launched Quantcast Media Program, which provides advertisers with a scalable way to define target audiences via their own data insights and apply this custom segmentation consistently throughout the buying process. With the new program, advertisers can more efficiently grow their digital advertising initiatives while publishers can expand their audience solution set and grow the marketer base they can effectively serve.