The author is right in that you can bend the Google Analytics system and make it do a heap of things it wasn’t designed to. You might be able to get a couple of Enterprise-like reports out but that doesn’t make it an Enterprise web analytics tool. (I can run faster downhill with the wind behind me, but I’m not going to be taking on Usain Bolt anytime soon). Don’t get me wrong Google Analytics is great sandbox tool for Web Analytics as is Yahoo! Analytics and many of my favourite web analysts cut their teeth on it. However anyone that has the time and the interest in analytics to work around Urchin’s limitations should probably be looking to upgrade themselves to a paid-for profile based WA solution to start gaining deeper (and more rewarding) insights.