Online video watching rises across the ages
ADOTAS — Sixty-two percent of adults online now watch video online, according to the Pew Research Center.
The share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Online video watching among young adults is near-universal; nine-in-ten (89%) internet users ages 18-29 now say they watch content on video-sharing sites, and 36% do so on a typical day.
Television and movie watching are now an online experience for a third of internet users as more professional content migrates on to portals like Hulu and YouTube. And watching online videos on sites like YouTube is more prevalent than the use of social networking sites (46% of adult internet users are active on such sites), podcast downloading (19% of internet users do this) and the use of status updating sites like Twitter (11% of internet users do this).
Video viewing has grown across all age groups.Young adults continue to lead the adoption curve in online video viewing. Nine-in-ten internet users ages 18-29 use video-sharing sites, up from 72% one year ago. On a typical day in 2009, 36% of young-adult internet users watched video on these sites, compared with just 30% in 2008. Online adults ages 30-49 also showed big gains over the past year; 67% now use video-sharing sites, up from 57% in 2008.
Reader Comments.
A way to view any internet content directly on your TV wifi would greatly increase the growth of using internet for video viewership. As of now Apple TV, TiVo and other sources have limited product and are on a pay model. On-line could pass broadcast if there were a way to stream HD without censoring to certain services or limited content packages. A pay per view bonanza in the workings.
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