Online advertising will grow as overall declines
ADOTAS — Interactive marketing is expected to hit about $55 Billion in five years, though overall advertising will decline.
According to Forrester Research, search will continues to lead interactive spend followed by display, and owned social media assets, like internal blogs, community sites, are really the only emerging media getting traction in current economic climate. Social media is forecast to rise to $3.113 billion in 2014 from $716 million this year, and mobile marketing is expected to rise to $1.274 billion in 2014 from $391 million.
Forrester analyst Shar VanBoskirk wrote that “with dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals. But reasonable marketers won’t relinquish budget because their programs are running too efficiently. Instead, marketers will allocate unused advertising dollars into investments like innovation, research, customer service, customer experiences, and marketing-specific technology and IT staff, in order to further marketing’s strategic influence within their companies.”
Reader Comments.
The growth is staggering and it continues. It’s logical that online advertising is growing so quickly since it is much more effective as you can target much more effectively. Whats more, not only can you target but you can provide accountability and measurable ROI. When you utilize Cost Per Action (CPA) programs like the one at Hydra, you literally get what you pay for. You only pay for your desired consumer action such as a sale, a lead, a form filled out, etc… Newspapers can not do that!
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