Online advertising pricing rises after fall

Written on
Jul 27, 2009 
Edward Barrera  |

money_small.jpgADOTAS — Cautious optimism seems to be the phrase of the day.

Industry ad pricing levels have increased 35 percent since the start of 2009, according to PubMatic, the ad optimization service company. Pricing for ad inventory sold through indirect channels such as ad networks and ad exchanges has steadily increased every month, gaining 47% since the end of January.

“Although ad pricing has not returned to year-ago levels, the industry has gone up consistently every month since January 2009. The worst may be behind us,” Rajeev Goel, PubMatic Co-Founder and CEO, said in a statement. “There is more hope that Fall online ad spending may reach near-normal levels.”


While 2008 experienced record lows in online ad pricing, 2009 has shown consecutive ad price growth for every month since the start of the year. PubMatic found that each month has had steady percentage growth over the previous month, ranging from 3 percent to as much as 17 percent.

Edward is the former editor of Adotas.

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Before that, he was metro editor and city editor for the San Gabriel Valley Newspaper Group, where he was in charge of local news. Besides managing daily content, including multimedia, he oversaw investigative stories. He also led a team in revamping the group's website.

Before that, he was a reporter and blogger, covering business, politics and government for newspapers in New York and California.

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