Industry partnerships, new offerings and funding news

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nytimes.jpgADOTAS — Specific Media, Definition 6, Grub Street and eZanga announced company news.

eZanga, a search engine and online advertising company, has added contextual advertising to its suite of offerings, expanding beyond its current search engine marketing services.

eZanga’s contextual advertising technology uses geographic and demographic targeting, allowing advertisers to specify their target audiences based on their marketing goals. Using the system, advertisers are able to target text, graphics, rich media, pop under or interstitial ads with keywords, locations, time/day targets and channels of interest. Ad design and creation services are also available to advertisers. eZanga offers pay-per-click, pay-per-view and pay-per-visit models for eZanga Contextual customers.

Definition 6, an independent full-service interactive marketing and eCommerce agency, announced that Navigation Capital Partners, an Atlanta-based middle market private equity group, has made a commitment to invest up to $15 million in the firm.

According to the company, this investment will be used to help Definition 6 expand its core interactive services through organic growth and strategic acquisitions of other interactive firms across the United States.

Ad network Specific Media has announced an online advertising partnership with automotive group, MileOne Automotive. MileOne Automotive represents 28 major automotive brands including Honda, Nissan, and Mercedes in 63 retail locations throughout the East Coast. In addition, MileOne Automotive manages collision-repair centers, and provides vehicle leasing and car rentals through its Allstate division.

Grub Street, the food and restaurant blog that originated on nymag.com, has expanded across the country and on to MenuPages.com, adding cross-website, locally-focused blogs in Chicago, Los Angeles, Boston, Philadelphia, and San Francisco.

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