Industry news briefs

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nytimes.jpgADOTAS — Admonsters, Technorati Media, Startpage (nee Ixquick), Netshelter Technology Media, Eyewonder, Sodahead, Buzz Media, Neverblue and Mate1 had some  announcements recently.

AdMonsters, a professional association for online ad operations professionals worldwide has announced a “pay what you can” pricing model for its 21th US Publisher Forum, August 16-19, 2009, in Portland, Oregon. This means that the company will fully subsidize travel, hotel, and the conference for qualified attendees. Event details and registration are available at www.admonsters.org. The conference fee of $1,855 includes the conference, 3 nights hotel accommodation, all meals, cocktail receptions on Sunday and Monday and a group offsite activity on Tuesday afternoon. Please contact admin@admonsters.org for discount details.

EyeWonder has announced its new PageMorph takeover ad format. With PageMorph, (here’s an example) an ad functions as a homepage takeover and appears to manipulate the surrounding Web page by shrinking, stretching, crumpling or otherwise animating a real-time screenshot of the page. This impactful, high-reach ad format benefits the interactive digital advertising ecosystem by creating premium selling space for publishers and allowing agencies to provide the best return on investment for their advertisers

Technorati Media has launched Twittorati.com, where the Blogosphere meets the Twittersphere. Twittorati shows what top bloggers are tweeting about, and how these trends compare to blogosphere trends. Visitors to Twittorati will be able to filter tweets by topic, see the most tweeted blog posts, and compare leading blogosphere and twitter trends. Twittorati.com is featuring the Technorati Top 100 Bloggers at launch, but will expand to include the many more authors in the active blogosphere. Users can find the Twitter content most relevant to them, compare the day’s top blog and hash tags to see the hottest topics in both spheres, as well as see the most popular links that are being tweeted and which blogs are linking to them. Writer pages display each tweeter’s blogs and Twitter information and Technorati Authority.

In a joint venture, Buzz Media, a social media company, and OK! Magazine have unveiled a newly designed Website OKMagazine.com. The Website was designed, built and is being re-launched by Buzz Media.

NetShelter Technology Media, a technology media network, today announced that two of its five audience channels, IT and Mobile, have reached record size. With the addition of TechSpot.com and Petri.co.il, the IT Channel now reaches 13 million unique visitors and with the addition of phonedog.com to the NetShelter portfolio, its Mobile Channel has grown to a record 21 million unique visitors according to comScore.

SodaHead, a social network focused on discussing today’s hottest news and events, has announced that it has added networking integrations — Twitter, Facebook and Yahoo — to its site to expand users’ broadcast reach. This allows users to simultaneously distribute questions and news articles throughout their social networks.

Neverblue, a lead generation network, has signed an exclusive performance agency agreement with Mate1, which is ranked as one of the top 5 mainstream dating sites.

Ixquick launches new, easier-to-remember name, Startpage, for its website

“For years, privacy experts have praised Ixquick for our outstanding policies, but some people found our name hard to spell,” said Ixquick CEO Robert Bee, in an understated statement.

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