Industry news on partnerships, offerings and reports


nytimes.jpgADOTAS — JiWire, AdMob, Offerpal Media and GetFugu had some recent annoucements.

Offerpal Media, a virtual currency monetization platform for social applications, online games, virtual worlds, social networks, mobile applications and other social gaming publishers, announced that it has surpassed 100 million unique user accounts in its database, representing more than 250 million total transactions.

JiWire, a mobile audience media company, has partnered with Nielsen Claritas, the target marketing solutions division of The Nielsen Company. The relationship forms the basis of a new audience-targeting service that integrates Nielsen Claritas behavioral, demographic and lifestyle segmentation data with information about JiWire’s 25,000 Wi-Fi hot spot locations.

AdMob released its June 2009 Mobile Metrics Report. It shows that worldwide adoption of Apple devices continues to grow. While North America leads with 58 percent of iPhone and iPod touch users, Western Europe and Asia have increasingly become popular geographic regions, representing 26 and seven percent of Apple device users, respectively. The worldwide ratio of iPhone to iPod touch users in the AdMob network was roughly two to one in June; although this varied from region to region, this ratio has remained relatively constant over the last several months, implying a similar growth rate for both devices worldwide.

Michael Jay Solomon, founder and Chairman/CEO of Telepictures Corporation, which is credited with creating TV syndication in the U.S., has been named Chairman of the Board of Getfugu, the next generation mobile search tool.


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