Industry news on partnerships and offerings
ADOTAS — AdBrite, Eyewonder, Fox Home Entertainment, Moxie Interactive, Buddy Media, UpClick and AsiaOne all had announcements.
Buddy Media, a social media company, today launched Buddy Media’s Twitter Management System. The new offering enables brand advertisers to harness the Twitter platform as an effective marketing tool. Brands can identify, analyze and engage based on Twitter trends and conversations versus their competitors. It will compliment Buddy Media’s recently launched offering, the Social Page Management System.
AdBrite has joined the Fair Syndication Consortium, the Attributor-backed online publisher’s group recently founded to help companies track and monetize their content regardless of where it shows up on the web. AdBrite is the first ad network to join the Consortium. (Paid Content)
EyeWonder, an interactive digital advertising technologies and services company, today announced its partnership with Fox Home Entertainment and Moxie Interactive to give viewers the ability to tweet directly in banner ads that promote the availability of “Dollhouse” Season One on Blu-ray and DVD.
UpClick, the free payment processing solution for software companies, today announced that Avanquest Software has chosen to expand its usage of the UpClick platform by leveraging it for traffic generated through email marketing and search campaigns.
The AsiaOne Network, a Singapore-based ad network, has expanded its range of online offerings with the addition of 3 websites – Hardwarezone, an online portal in the IT category, GameAxis.com (http://www.gameaxis.com) and Men’s Health Online .
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