AudienceScience has released Audience Relevant Messaging (ARM), a new dynamic targeting offering that enables advertisers to deliver personalized messages to consumers based on their individual interests and/or intent to purchase. ARM offers advertisers the potential for unparalleled ROI with dynamic display ad generation and results comparable to search performance providing the exact offer to motivate a prospect to purchase.
Epsilon, a direct marketing services firm, released its (ack!) Holiday Trend Report. The report says that multichannel marketers incorporating triggers, advanced analytics, testing messages and subject lines and utilizing data are the most successful at breaking through the holiday clutter and connecting with customers to drive revenue. Based on analysis of the 2008 holiday season, the research shows that specific days and weeks led to marketing campaigns with more opens, clicks and conversions.
BrightRoll, a branded video ad network, released new, innovative pricing methodologies that addresses the market demand for more flexible and efficient pricing options in running branded online video ad campaigns. Called ‘Performance Pricing,’ these new offerings provide a range of engagement and performance-based advertising options, including a CPV (cost per completed video). The Performance Pricing allows customers to purchase video advertising through a single or combination of pricing models, including:Cost Per Engagement (CPE): cost per each user-initiated video engagement or start;Cost Per Completed Video (CPV): cost based on successful user-initiated video completion;Cost Per Click (CPC): cost per click on video advertisement.
Bizo, a B2B audience targeting platform and advertising network, has hired John Whitmore, a digital agency veteran with more than a decade of experience helping big brands reach online audiences, as the company’s New York-based Sales Director. Whitmore comes to Bizo from Varick Media Management in addition to working with some of the top agencies and online media experts in the industry — including ValueClick, Tribal Fusion and [X+1].