http://www.adotas.com/2009/07/crowd-sourced-ads-a-measured-response/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/07/crowd-sourced-ads-a-measured-response/#comment-776250 Massimo Martinotti Tue, 30 Jun 2009 14:56:13 +0000 http://www.adotas.com/2009/06/crowd-sourced-ads-a-measured-response/#comment-776250 There are incredible opportunities in the field of crowd-sourcing. Groups (fans or spoilers groups and ideas communities) are excellent tools not only to evaluate concepts and ideas but also to co-create the ideas. Especially in the field on transmedia projects (stories that unfold through several platforms and with many different entry points) co-creation is a must. There are incredible opportunities in the field of crowd-sourcing. Groups (fans or spoilers groups and ideas communities) are excellent tools not only to evaluate concepts and ideas but also to co-create the ideas.
Especially in the field on transmedia projects (stories that unfold through several platforms and with many different entry points) co-creation is a must.

]]> http://www.adotas.com/2009/07/crowd-sourced-ads-a-measured-response/#comment-776158 Shane Lundy Mon, 29 Jun 2009 15:18:20 +0000 http://www.adotas.com/2009/06/crowd-sourced-ads-a-measured-response/#comment-776158 I agree that crowd sourcing in under leveraged in the ad space and the typical cycle for any disruptive paradigm to reach maturity is about 15 years. For example, SponsorSelect is 8 years into that cycle. SponsorSelect is a premium ad network that is reinventing behavioral targeting. Built atop a robust ad server that has already been deployed with numerous publishers, SponsorSelect was the first solution that allowed Internet users to choose the advertising they wish to see in exchange for getting access to content. This concept is a kissing cousin of crowd sourcing and taps into consumers desire to have two way interaction with the advertising content. SponsorSelect was developed by AWS and integrated into its flagship property, WeatherBug, in 2002. From 2007 to 2008, AWS built a network of 3rd party sites leveraging SponsorSelect. Seeing the huge potential for SponsorSelect, AWS spun the company out. SponsorSelect works through a wide network of advertisers and publishers and acts as a micropayment to access free content. By allowing users to self-select advertising, SponsorSelect delivers performance without privacy concerns. When advertising is more relevant and performs better for advertisers, publishers make more money and can provide better content and services to users for free. A natural extension of our unique ad model will be to enable crowd sourcing. I agree that crowd sourcing in under leveraged in the ad space and the typical cycle for any disruptive paradigm to reach maturity is about 15 years. For example, SponsorSelect is 8 years into that cycle. SponsorSelect is a premium ad network that is reinventing behavioral targeting. Built atop a robust ad server that has already been deployed with numerous publishers, SponsorSelect was the first solution that allowed Internet users to choose the advertising they wish to see in exchange for getting access to content. This concept is a kissing cousin of crowd sourcing and taps into consumers desire to have two way interaction with the advertising content.
SponsorSelect was developed by AWS and integrated into its flagship property, WeatherBug, in 2002. From 2007 to 2008, AWS built a network of 3rd party sites leveraging SponsorSelect. Seeing the huge potential for SponsorSelect, AWS spun the company out. SponsorSelect works through a wide network of advertisers and publishers and acts as a micropayment to access free content. By allowing users to self-select advertising, SponsorSelect delivers performance without privacy concerns. When advertising is more relevant and performs better for advertisers, publishers make more money and can provide better content and services to users for free.
A natural extension of our unique ad model will be to enable crowd sourcing.

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