Between research that says that when ( or if?) the carrier’s iPhone deal with Apple expires, AT&T will face slowing growth and defections and tech bloggers who write blog posts with headlines like, “AT&T is a big steaming heap of failure,” the telecom can’t seem to get in front or change the rising animosity against it.
“As the iPhone exclusivity period rolls off between AT&T Wireless and Apple, a material number of AT&T customers will flock to Verizon’s superior network,” wrote the firm Pali Research in a note, according to AllthingsD. “We estimate that nearly a third of AT&T’s post-paid customers are being retained by AT&T primarily because of the iPhone exclusivity.”
The deal with Apple is supposed to end in 2010, but its failures, whether its the speed or unresponsive customer support, has prompted a groundswell of rejection. According to Techcrunch’s MG Siegler, Apple doesn’t need AT&T anymore and, “to ensure Apple gets the message. Every time there is one of these ridiculous AT&T failures, tweet about it, blog about it, write Apple about it, or scream about it. Do whatever you can, but don’t just sit there and take it any more.”
Maybe AT&T, which needs to get its product right, should also think about its social media needs. Here’s a clip from the social media mavens Fanscape on how brands can use social to heal themselves. The entire Fanscape interview is here.