AdMonsters, a professional association for online ad operations professionals worldwide announced a “pay what you can” pricing model for its 21th US Publisher Forum, August 16-19, 2009, in Portland, Oregon.
Effectively, this means that the company will fully subsidize travel, hotel, and the conference for qualified attendees.
“This amazing opportunity for online ad operations leaders is only possible because of the strong support of our sponsors” said Bowen Dwelle, CEO and Founder of AdMonsters. “Our hope is that this offer will make the difference for enough of our members to make AdMonsters XXI a success for everyone. It’s important that we keep the community we’ve built over 10 years strong as we all weather the current economic climate together.”AdMonsters is asking companies interested in sending someone to the event to pay what they can. For example, companies that have the budget to pay for the conference but not for the hotel or travel, AdMonsters will adjust the price accordingly.
Derek Dukes, CEO & Co-Founder of Dipity and formerly of Yahoo and VideoEgg, will deliver the keynote session, “Expecting The Unexpected – Ad Ops in Uncertain Times”. Drawing from more than 10 years experience in online advertising, Derek will talk about how ad operations must navigate through the most difficult times it has ever faced and the opportunities in new technologies and thinking that will help them succeed.
The agenda for the event is nearly complete and includes detailed sessions delivered by ad operations leaders from Glam Media,eHarmony , and others. These laser-focused, member-led sessions will cover topics including building and maintaining vertical directories, developing innovative ad units for display, video and mobile and yield optimization.
“Now more than ever, efficient operations and effective use of technology are crucial to profitability and survival of online media owners.” said Matt O’Neill, President of AdMonsters. “We feel that with a compelling agenda geared toward helping ad ops teams grow revenue and by removing any cost barrier with this unprecedented offer, this forum is a must-attend event.”
AdMonsters semi-annual US Publisher Forums bring together leaders in online ad operations to address common issues facing the entirety of the advertising operations community in a unique round-table format. Designed exclusively for managers, decision makers, and decision influencers, AdMonsters publisher forums are a vital tool to ensure the continued success of ad operations teams . AdMonsters’ Publisher Forum is open to individuals employed by digital media publishers and ad networks whose roles focus on online advertising operations and/or advertising technology.
The AdMonsters Publisher Forum XXI in Portland will be sponsored by DoubleClick, Right Media, AdPassage, ADTECH US, AdMeld Inc., AdSoftware, FatTail, OpenX, Operative, Peer39, PubMatic, Solbright, The Media Trust Company, The Rubicon Project, Theorem Inc., Auditude, CheckM8, and Collective Media.
Event details and registration are available at www.admonsters.org. The conference fee of $1,855 includes the conference, 3 nights hotel accommodation, all meals, cocktail receptions on Sunday and Monday and a group offsite activity on Tuesday afternoon. Please contact firstname.lastname@example.org for discount details.