Yahoo rebranding to revive fortunes
ADOTAS — As Microsoft spends $100 million and Google goobles market share, Yahoo has (somewhat) quietly restructured, and might be ready to roll its own attempt.
Below is a screenshot of a possible homepage that a Techcrunch reader found. The front page redo was delayed by CEO Carol Bartz, and is now slated for the fall, according to Kara Swisher.
One motto considered: Yahoo as “your home on the Web.”
Of course, it’s all hype unless Yahoo actually gives a better portal experience than its competitors, and Bartz said that at a AllThings D conference.
“The best way to change the perception is to do a good job and then talk about it,” she said at D7. “We just have to get our story out there; we have to continue to appeal to the people that come to us, and frankly, at some point people get sick of having us as the underdog and say, ‘Thank God, Yahoo’s back.’”
Reader Comments.
Ummm I never use yahoo but I just went to the home page after reading this article and it sure looks like screenshot posted above. So, did the roll out already occur?
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