It’s not a ‘game changer’ (God, I hate that phrase), but it certainly can change and expand the online networking world. But it better start announcing some serious user-friendly features before its novelty loses its luster and its mojo is stolen by others. John Battelle says it should incorporate some structure around its suggested users feature and should integrate Facebook Connect in its signup process, and offer it as a feature for current users.
While its massive growth has flatlined, Battelle doesn’t think that’s a problem, only 1% of the total online population – and the same proportion of social media participants – use it once a week or more, and, according to a Harvard study, just 10% of Twitter users generate more than 90% of the content.
There is also an issue of scale, while some users have asked and gotten response from brands on Twitter, it’s crazy to think that as the site grows bigger that that can continue. The cost alone of monitoring the site is one thing, to make it an one-to-one customer service portal is pure lunacy.