I appreciate your comments. It sounds as if you have some experience in this situation.

Managing thru overindexing and removing doorway pages is not always easy – nor is it always initially appreciated by clients.

For example – the client with the doorway pages initially thought his #5 ranking should move to #4 or 3 with the new content.

Instead I was tickled pink with just maintaining his rankings.

However, today he understands the work. Instead of building content to support the primary keywords – we built content for Latent Semantic Indexing. Now his traffic, unique keywords and conversions has increased as a result of personalized search.

Cheers!

Good catch and pointing that out to the client. And of course, at least he asked the question rather than look at you like an idiot and call it quits.

Over indexing has certainly helped him out, but I wonder if it will come back to haunt him later on down the road if nothing was done. Hmmm.

Smart move on your part in slowly exfoliating those pages and replacing them with real content. I’m sure it was a real pain to deal with though.