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THE POWER OF CAUSE MARKETING PARTNERSHIPS WITH BRUCE BURTCH – 6/26/09

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Sarah Novotny  |

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THE POWER OF CAUSE MARKETING PARTNERSHIPS WITH BRUCE BURTCH – 6/26/09

The Power of Cause Marketing Partnerships with Bruce Burtch 

Date: 6/26/09 – 7 pm

 

Location: McIinnis Park Golf Center, 350 Smith Ranch Rd., San Rafael, CA

 

Cost: $30

 

Description:

http://www.acteva.com/booking.cfm?bevaID=184756&CFID=16755202&CFTOKEN=44403633

 

Consulting practices, marketing services and other external value-add agencies are being hit especially hard in today’s economic climate because they are often seen as non-essential to their client’s core business. Sadly, many nonprofit organizations fall squarely within this perceived “non-essential” category, to the point that an estimated 150,000 U.S. nonprofits will cease to exist in the 2009-2010 period.

 

Did you know that

 

* 92% of the public have a more positive image of a company that supports a cause they care about.

* 87% of the public are likely to switch from one product or service to another (price and quality being equal) if the other product or service is associated with a good cause.

* 87% of employees in companies doing cause marketing feel a strong sense of loyalty to them.

* According to Fast Company, “Brands that engage people emotionally command prices as much as 20 to 200 percent higher than competitors’ and sell in far higher volumes.”

 

Cause marketing is a partnership between two or more nonprofit and for-profit organizations whereby each party receives benefit toward their individual marketing objectives, while striving to create a greater good for the community through their combined resources. What’s more, it can help companies engage their employees in meaningful morale building activities in this time of the ever-present fear of job loss.

 

This presentation will show you how cause marketing can stimulate your consulting practice, the community groups you are engaged with, and your family life. You will learn what cause marketing is, what it is not, and why a well-executed cause marketing campaign may be the most effective, most cost-efficient form of marketing available today. Learn how you can use cause marketing both for your clients and for your own consulting practice. 

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