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Steve Jobs sick Apple return

Written on
Jun 5, 2009 
Author
Edward Barrera  |
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Steve Jobs sick Apple return

Iphone facebookADOTAS — The tech visionary, who has battled pancreatic cancer and has been on medical leave since January, now appears to be heading for a return.

And, of course, the first thing some company officials are pondering is how to pair his triumphant return with a product, ‘Hey, wheel out the sick guy so we can pimp our new iPhone.’ How sweet.

Anyway, according to the WSJ, Jobs might publicly appear at Apple’s annual software developers’ conference next week in San Francisco. It’s unclear what his return means. It’s doubtful he will take back day-to-day operations. Apple, despite earlier concerns, has been running smoothly, especially from an investor perspective where its “shares have risen 68% since Mr. Jobs announced his leave Jan. 14, compared with a 24% increase in the Nasdaq Composite Index over that period.”

“I think it’s becoming less and less of a key variable,” Mike Binger, a fund manager at Minneapolis-based Thrivent Asset Management, which owns Apple shares, told the WSJ. “This past time period has proven that Apple as an entity can survive without Steve Jobs going to work on a daily basis.”

– Express your opinion, comment below.





Reader Comments.

‘Hey, wheel out the sick guy so we can pimp our new iPhone. I was at the Washington Post for 5yrs and I know good copy alongside of great photography sales papers but please this man has damn near single handed given me and the world a computer you don’t have to throw away because of a virus and revolutionize the PDA industry! They all went bad to the drawing boards after the Iphone
(every single one of them!)

So please show just a little bit of respect more stuff like this and me and allot more of your devoted readers might not click you guys as much. Please it’s called respect

Posted by Andre Holmes | 11:12 am on June 5, 2009.

Andre,
Jobs is a visionary. But I found the possible marketing angle crass. Why tie a product launch at all to his return? That’s what I was remarking on.

Posted by Edward Barrera | 11:20 am on June 5, 2009.

Barrera, are you related to Caulfield over at Forbes.com? What is the fascination the two of you have with dissing Steve Jobs and Apple?

You tell Andrea that you “…found the possible marketing angle crass.” You create a false premise, attributed to some unnamed company officials, then attack it. You sir are the pimp, not Jobs. The linked WSJ article doesn’t support your snide premiss (I’m a subscriber and have read it). It is your hypothesis and writing that is crass, nothing more.

Andre suggests that you show a “…bit of respect.” To paraphrase Dostoevsky, respect is something you have to have in order to get.

Posted by MajorWebUser | 12:56 pm on June 5, 2009.

MajorWebUser,
Maybe you should try reading the article again:

“But two people who do business with Apple said senior Apple managers have told them the company is now trying to coordinate Mr. Jobs’s return with a product launch or public event.”

Hmmmm. You’re right. I really can’t imagine where I would get the silly notion that they might combine his return with a product launch.

Posted by Edward Barrera | 1:48 pm on June 5, 2009.

Edward,
What happened to my reply I posted to your 1:48pm 6/5 post? Didn’t like it? Took it down? In essence, here it is again (though not verbatim).

I did read the article – carefully. The citation you offer is not from Apple management but from two people (an astonishingly large number) supposedly told something. Wow! Deep journalistic work. I’m sure you scurried out and fact checked it.

Your “silly notion” would be simply silly if it weren’t as crass as the supposed act you are criticizing. What slays me about writers like you and Caulfield is that you never delve into the facts. Supposition, innuendo, reliance on another writers “facts,” what stellar journalism.

Posted by MajorWebUser | 8:06 am on June 9, 2009.

Majorwebuser,
(Don’t know what happened to the comment. Checked my filter and it wasn’t there. Sorry about that.)

- Anyway, I like the rhetorical trick. First say the article doesn’t back my premise, then when I show it does, dismiss the “sources” the WSJ uses that back the premise.
By the way, thanks for pointing me to Brian Caulfield. He’s now on my must-read list.

Posted by Edward Barrera | 8:41 am on June 9, 2009.

Edward,

The rhetoric is all yours.

One simple question. What, if any, Apple products do you own?

Posted by MajorWebUser | 7:38 am on June 10, 2009.

MajorWebUser,
*Sigh* You know that has nothing to do with anything I’ve written. Unless you have something new to add, I’m moving on. You can stay and rant.

Posted by Edward Barrera | 10:08 am on June 10, 2009.

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