RingRevenue, an affiliate ad service, raises $3.5 million
ADOTAS — The pay-per-call platform company secured $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital.
RingRevenue, headed by former Callwave CFO Jason Spievak, wants to tap into sales that occur via the telephone, helping affiliate networks and ad agencies track phone calls like online ad clicks are tracked. The platform allows affiliate networks to assign unique local and toll free phone numbers to publishers running an ad campaign. These unique numbers can then be used by the advertiser to track the performance of their publishers’ campaigns and compensate them.
The company has signed up four of the top ten affiliate networks, including Commission Junction.
– Express your opinion, comment below.
Reader Comments.
Congratulations on the funding guys! We’re proud to be working with you and our clients are excited about having access to a pay-per-call platform. Tracking calls like clicks gives publishers credit for all the calls they drive, and helps advertisers properly attribute revenue and reward publishers driving calls. If you’re an advertiser looking for high-quality inbound calls or a publisher looking to generate higher commissions, email us at CJPayPerCall@CJ.com. We’d love to show you how it works!
Congrats to RingRevenue and Commission Junction for providing this
technology!
RevUpNet just launched it’s first client on CJ’s Pay-Per-Call platform and more launches are on the way. We’ve been blown away by the flexibility the platform provides when it comes to pricing calls and managing call-based campaigns. Our last test before taking our campaign live exceeded our expectations, the reports not only have some of the best UI available, but they also reported within seconds of call events occurring. Their complete feature set makes it possible for our clients to offer generous commissions per-call.
We’re looking forward to using this technology as a tool to help drive incremental sales and to attract new publishers to our clients affiliate programs. You can sign up for CJ’s Pay-Per-Call at http://www.cj.com/paypercall.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
