ADOTAS — The ad revenue optimization tech firm has released a new application to help publishers analyze and evaluate ads served on their web sites.
PubMatic Ad Inspector identifies improper, faulty or malicious ads and their source, allowing ad operations professionals to make timely adjustments to protect their publishers’ brands. The new service provides publishers with deep forensic information on all ads served on their Web pages. It instantly identifies which ad network or exchange served a particular ad and any ad networks that defaulted in the process.
“Online ad sales is getting more complicated for ad operations professionals among large publishers. Tracking down where an ad comes from and stopping the inappropriate ones does not have to be a difficult task,” PubMatic Co-Founder & CEO, Rajeev Goel, said in a staement. “Ad Inspector alleviates the burden on ad operations by providing quick analysis on ads that may not be appropriate for the publisher.”
PubMatic Ad Inspector, available as a FireFox add-on, is geared for ad operations professionals in large publishers who manage complex environments with numerous sites, multiple ad networks and multiple ad units.
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