Publicis: Advertising will recover second half of the year
ADOTAS — Sounds like wishful thinking compared to almost everyone I have talked to on and off the record.
But, according to Reuters, French advertising firm Publicis Chairman Maurice Levy said that “the second quarter will be the toughest quarter, with an improvement coming in the second half of the year.” This from the man, according to Paid Content, who in December had predicted that the recession would stop any advertising upsurge until at least 2010.
Publicis, the world’s third largest ad group by revenue, posted a 4.4 percent fall in first-quarter underlying sales last month and Levy said the second quarter would be worse than the first. But he also said the company will be able to beat what is considered an ad market average that is expected to see a drop of between seven and eight percent this year.
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