http://www.adotas.com/2009/06/predictable-advertising-opportunities-in-a-dynamic-content-environment/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/06/predictable-advertising-opportunities-in-a-dynamic-content-environment/#comment-766498 Simon Drake Fri, 29 May 2009 14:33:42 +0000 http://www.adotas.com/2009/05/predictable-advertising-opportunities-in-a-dynamic-content-environment/#comment-766498 For SEM advertising, yes the "Internet is a messy and fragmented place" but there are fundamentals to the chaos that echo stock market movements: real time events impact and amplify searching and therefore prices. However, predicting these things can be a full time job, and by the time you coerce the client, the time to act may have passed! For SEM advertising, yes the “Internet is a messy and fragmented place” but there are fundamentals to the chaos that echo stock market movements: real time events impact and amplify searching and therefore prices.
However, predicting these things can be a full time job, and by the time you coerce the client, the time to act may have passed!

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