News

*More MySpace layoffs coming

Written on: Jun 17, 2009
Author: Edward Barrera |
: Share; *More MySpace layoffs coming

ADOTAS — The news that the social network has laid off 30 percent of its staff, about 420 people, was not surprising.

Updated news below.

Reducing, what some said was a bloated company, down to 1,000 employees can only be the first step. CEO Owen Van Natta says the company needs “to return to an environment of innovation that is centered on our user and our product.”Now its easy to spin a massive layoff as ‘making the company more efficient,’ but will it help MySpace overtake Facebook as the leading social network. I asked one of the earliest employees at MySpace, now SodaHead founder, Jason Feffer, what happened with MySpace, but more importantly what does it need to do to regain its stature or even will it be able to. His basic observation was the company needs to innovate, quickly, and it has the talent to do it. But it depends on what direction the current leadership takes. (If the video interview below disappears, here’s the url. )

*UPDATE: According to SIA, more MySpace layoffs are coming as well as a wholesale restructuring of Fox Interactive Media.

Reader Comments.

No comments yet

Tags: facebook, internet-advertising, jason-feffer, layoffs, MySpace, online-advertising, social-media-marketing and Social-network

More News

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

View Results
Loading ...

Polls Archive

Latest News

Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
With gTLDs, Global Branding Starts with a Name February 9th 2012
Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation