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Ian Schafer, of Deep Focus, on the emerging social media brand metrics

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Jun 3, 2009 

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Edward Barrera  |

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Ian Schafer, of Deep Focus, on the emerging social media brand metrics

ADOTAS — As brands and media planners seek out the best and cheapest way to account for old online advertising, emerging platforms like social networks and online video are still trying to figure out what works and how to measure effectiveness.

Along with recently released IAB social advertising best practices, Ian Schafer, founder and CEO of Deep Focus, who spoke at a Brand Exposure event, said brands need to personalize their own metrics.

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