Christina Mejia and Bithika Mehra were hired as director and coordinator, respectively, of research and analytics. Both are based out of Fanscape’s Los Angeles office.
Mejia was with Fanscape from 2001 through 2007, most recently serving as director of data, media and market research. Before returning, Christina Mejia was a market research analyst at DEI Worldwide.
Prior to Fanscape, Bithika Mehra worked in the financial sector in India where she devised successful channel marketing strategies to meet the company’s revenue targets.
Brian Elliott was named Director, Automotive Category. Elliott, who previously served as the Director of Yahoo!’s Automotive Category, will lead Collective Media’s Detroit office. During his four year tenure at Yahoo!, Elliott led automotive category sales efforts, identifying and bringing to market new targeting products. He also led the audience creation and planning function, demand planning and sales support efforts. Prior to this position, he served as both Strategy Director and Sales Director.
Paul DePinto assumes the position of Vice President of Sales East. Prior to joining Ripple6 Paul was Vice President of Sales for Invoke Solutions. Before Invoke, Paul was instrumental in the success of marketing solutions and Internet start up organizations Red Brick Systems and enCommerce. He started his career at AT&T and moved into senior sales and national account management roles at Information Builders.
Mike Tracy was promoted to Vice President of Sales West. Mike has been with Ripple6 for 6 months in the position of Regional Sales Director West. Prior to joining Ripple6 he managed the Central & West Region for SPSS, a $300M Predictive Analytics software company. Additionally, Mike was a co-founder and principal partner in Seamus, Inc. a sales outsourcing company assisting start ups with sales strategy.
Robert Hooven is joining Crowd Science as Vice President of Sales. Hooven comes to Crowd Science from comScore, where he was senior vice president of sales for the comScore M:Metrics division. Before M:Metrics, Bob was head of sales for the Forrester High-Tech Group in the Western Region.
Amanda Richman is elevated to EVP, Managing Director, MediaVest USA. Prior to her role as SVP, Director of Digital Services, Amanda served as SVP, Digital Group Client Director at MediaVest on P&G.
The Jordan, Edmiston Group:
Wenda Harris Millard, the veteran digital advertising and media industry senior executive, has joined the firm’s Advisory Board.
In April 2009, Ms. Millard became President of Media Link LLC, a strategic advisory and representation firm. Previously, she was co-CEO and President, Media, Martha Stewart Living Omnimedia. Ms. Millard is immediate past chair of the Interactive Advertising Bureau and has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others.