Comments on: Google (Analytics) comes marching in. . .with you right behind http://www.adotas.com/2009/06/google-analytics-comes-marching-in-with-you-right-behind/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Simon Éthier http://www.adotas.com/2009/06/google-analytics-comes-marching-in-with-you-right-behind/#comment-766149 Simon Éthier Thu, 28 May 2009 15:48:22 +0000 http://www.adotas.com/2009/05/google-analytics-comes-marching-in-with-you-right-behind/#comment-766149 It will also be interesting to follow how Omniture's and WebTrends' salesforce can close good partnership deals with other technology vendors, like e-mail marketing platforms or e-commerce solutions to provide them with rich, custom e-mail or e-retailing reporting. Many prime e-commerce platforms offer out of the box Omniture or WebTrends implementation that is already customized to their needs/limitations/services, whereas Google doesn't seem to offer this level of service. The fact that Omnitures also sells services that cater to retailers (behavioral targeting, site search, testing, merchandising) also makes it a stronger player than it seems in that niche. One could also predict an even stronger partnership agreement (or acquisition) between non-Google web analytics providers and big, stabililized (e-)retailing platform providers (Epicor, Micros, GSI Commerce, Escalate, ATG, etc.). Imagine a retailer that could fully integrate its in-store reporting with its web analytics in a single solution! It will also be interesting to follow how Omniture’s and WebTrends’ salesforce can close good partnership deals with other technology vendors, like e-mail marketing platforms or e-commerce solutions to provide them with rich, custom e-mail or e-retailing reporting.

Many prime e-commerce platforms offer out of the box Omniture or WebTrends implementation that is already customized to their needs/limitations/services, whereas Google doesn’t seem to offer this level of service.

The fact that Omnitures also sells services that cater to retailers (behavioral targeting, site search, testing, merchandising) also makes it a stronger player than it seems in that niche. One could also predict an even stronger partnership agreement (or acquisition) between non-Google web analytics providers and big, stabililized (e-)retailing platform providers (Epicor, Micros, GSI Commerce, Escalate, ATG, etc.). Imagine a retailer that could fully integrate its in-store reporting with its web analytics in a single solution!

]]> By: Andrew Edwards http://www.adotas.com/2009/06/google-analytics-comes-marching-in-with-you-right-behind/#comment-766136 Andrew Edwards Thu, 28 May 2009 14:47:55 +0000 http://www.adotas.com/2009/05/google-analytics-comes-marching-in-with-you-right-behind/#comment-766136 Hi Vik-- I wouldn't say Omniture customers don't care about privacy, and I am sure they often rely on Omniture to provide excellent privacy protection. That said, there are some companies who might use a software product (like the one offered by WebTrends) because then they have no need to rely on any other company to provide privacy. For some companies, that is an attractive option. --Andrew Edwards Hi Vik–

I wouldn’t say Omniture customers don’t care about privacy, and I am sure they often rely on Omniture to provide excellent privacy protection.

That said, there are some companies who might use a software product (like the one offered by WebTrends) because then they have no need to rely on any other company to provide privacy. For some companies, that is an attractive option.

–Andrew Edwards

]]> By: Russell Smith http://www.adotas.com/2009/06/google-analytics-comes-marching-in-with-you-right-behind/#comment-766121 Russell Smith Thu, 28 May 2009 13:42:56 +0000 http://www.adotas.com/2009/05/google-analytics-comes-marching-in-with-you-right-behind/#comment-766121 Great insight; thanks for sharing! Great insight; thanks for sharing!

]]> By: vik http://www.adotas.com/2009/06/google-analytics-comes-marching-in-with-you-right-behind/#comment-766036 vik Thu, 28 May 2009 07:09:09 +0000 http://www.adotas.com/2009/05/google-analytics-comes-marching-in-with-you-right-behind/#comment-766036 Are you saying that unlike WebTrend's customers, Omniture's customers (who's who in many verticles) don't care about data privacy? Are you saying that unlike WebTrend’s customers, Omniture’s customers (who’s who in many verticles) don’t care about data privacy?

]]>