Fanscape, on social media and traditional online advertising

Written on
Jun 22, 2009 
Edward Barrera  |

marketing_small.jpgADOTAS — Last week I met with Larry Weintraub and Terry Dry, founders of Fanscape, a digital engagement marketing agency.

We talked about a variety of subjects within the social media world, so I broke it into several video segments. This one is about metrics used within social media. The tension between traditional internet advertising metrics, page views, etc., and the use of time and engagment in social media has been around for awhile, but it has grown because of the rise of social networks. In the video below, Terry notes the difference and the overlap between traditional and social media metrics. (If the video disappears, here’s the link.)

Edward is the former editor of Adotas.

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Before that, he was metro editor and city editor for the San Gabriel Valley Newspaper Group, where he was in charge of local news. Besides managing daily content, including multimedia, he oversaw investigative stories. He also led a team in revamping the group's website.

Before that, he was a reporter and blogger, covering business, politics and government for newspapers in New York and California.

Reader Comments.

Great interview, extremely informative….I completely agree with his premise about social media metrics and feel that is one of the problems social media has currently-you can not look at it like traditional online marketing. ;O)

Posted by Harold Cabezas | 8:44 pm on June 22, 2009.

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