http://www.adotas.com/2009/06/conspiracy-of-fools-a-glimpse-into-the-performance-marketing-space/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/06/conspiracy-of-fools-a-glimpse-into-the-performance-marketing-space/#comment-771082 Confidential Aswell Fri, 12 Jun 2009 20:07:06 +0000 http://www.adotas.com/2009/06/conspiracy-of-fools-a-glimpse-into-the-performance-marketing-space/#comment-771082 I've sold performance and CPM, in the employ of large networks and independently. It is interesting that this editorial/opinion piece seems to suggest only performance marketers sin in the ways described. Across a span of three decades in traditional and interactive advertising, I have witnessed such transgressions from virtually all industry segments. From worldwide agency conglomerates to local shops; from networks to sites/stations/publishers; from rep firms to independent brokers -- None are immune. Why disparage performance marketers, who, certainly more so than the average, provide services that are tied directly to customer ROI? I’ve sold performance and CPM, in the employ of large networks and independently. It is interesting that this editorial/opinion piece seems to suggest only performance marketers sin in the ways described. Across a span of three decades in traditional and interactive advertising, I have witnessed such transgressions from virtually all industry segments. From worldwide agency conglomerates to local shops; from networks to sites/stations/publishers; from rep firms to independent brokers — None are immune. Why disparage performance marketers, who, certainly more so than the average, provide services that are tied directly to customer ROI?

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