BuzzLogic launches social media dashboard
ADOTAS — The advertising platform and network that enables brands to engage audiences within social media content has launched its Conversational Advertising Dashboard.
The Dashboard provides brands and agencies transparency, measurement and control in the building and management of conversational ad programs, providing advertisers campaign visibility and an understanding of how customers respond to advertising messages within social content.
“Online media has transformed into a social and interactive experience, and brands are anxious to target messages to the active consumer audiences that are flocking to these platforms,” Rob Crumpler, the CEO of BuzzLogic, said in a statment. “But conversational marketing is still a new medium for many advertisers, and media without measurement is not a sustainable model. For the first time, we are enabling advertisers to gain insight into and capitalize on the rich conversations that are occurring across the Web through targeted ad placements.”
Over a dozen brands and agencies are currently participating in the beta program, including 360i, MediaVest, OmnicomMediaGroup and the Organic Trade Association.
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