Comments on: Analytics; an agency’s secret weapon http://www.adotas.com/2009/06/analytics-an-agency%e2%80%99s-secret-weapon/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Emily http://www.adotas.com/2009/06/analytics-an-agency%e2%80%99s-secret-weapon/#comment-772540 Emily Tue, 16 Jun 2009 19:35:49 +0000 http://www.adotas.com/2009/06/analytics-an-agency%e2%80%99s-secret-weapon/#comment-772540 Hi Chris, I certainly agree that analytics can play a crucial role in determining the success and actual ROI of any online marketing campaign. However, I would challenge agencies (and any other internet marketers out there) to take it a step further and explore demand generation and marketing automation solutions. I'm talking about solutions that track website behavior at an individual level, not as aggregate statistics. These types of tools will allow you to see specific buyers' behaviors from the point of entry through the actual sale. I strongly believe you'd get more in depth information by taking a look at buyers as unique individuals rather than an overall view of absolutely everyone. But in the interest of full disclosure, I'm biased because my company offers this type of solution :-) Still, as an internet marketer, I've seen the value and results a demand generation solution can provide and would highly recommend it over more basic analytics solutions. Hi Chris, I certainly agree that analytics can play a crucial role in determining the success and actual ROI of any online marketing campaign. However, I would challenge agencies (and any other internet marketers out there) to take it a step further and explore demand generation and marketing automation solutions. I’m talking about solutions that track website behavior at an individual level, not as aggregate statistics. These types of tools will allow you to see specific buyers’ behaviors from the point of entry through the actual sale. I strongly believe you’d get more in depth information by taking a look at buyers as unique individuals rather than an overall view of absolutely everyone. But in the interest of full disclosure, I’m biased because my company offers this type of solution :-) Still, as an internet marketer, I’ve seen the value and results a demand generation solution can provide and would highly recommend it over more basic analytics solutions.

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