AdMeld raises $8 Million in funding
ADOTAS — The ad network optimization company announced it closed an $8 million round of Series B funding.
Led by Spark Capital and Foundry Group, the funding, according to AdMeld, will be used to accelerate its sales and product development efforts. AdMeld raised $7M in June of 2008. Over the past six months, AdMeld’s customer base has grown five-fold and it expanded into Europe by opening a London-based office and data center. Currently more than 65 premium online publishers use AdMeld’s technology, including Discovery Communications, FOX News, The Huffington Post, IAC, Thomson Reuters, and World Wrestling Entertainment.
“The response to our solution has been extraordinary,” Michael Barrett, CEO, AdMeld, said in a statement. “Our technology solves a very real problem for publishers and demand for it has only increased as ad networks and exchanges have proliferated. Closing this round of funding means we can focus on solidifying our market leadership among premium publishers, evolving our core product, and completing development on some exciting new products for release in the Fall. We’re also pleased to be building a presence in the UK with the opening of our sales office and data center in London.”
AdMeld’s technology dynamically selects the most lucrative mix of ads across hundreds of ad networks and exchanges. The company says its customers typically see an increase in revenues from remnant inventory between 30% and 300%. In addition, AdMeld provides its customers with centralized network performance reporting, brand protection tools such as FireMeld, and a range of white-glove services.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
- Nickster: How about we just vote out all of these socialist big government politicians and take
- BWB: Why doesn't the legislation target the affiliates directly? Colorado based affiliates are perfectly positioned
- canoe: The law never keeps up with technology but in this case the law already is
