Yahoo, Tumri, Teracent partner for Smart Ads program

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yahoo_small.jpgADOTAS — Yahoo has unveiled a new partner program that incorporates third-party advertising technologies.

According to Yahoo, which is partnering with Tumri and Teracent, the Smart Ads program will offer “an open and unmatched solution for reaching consumers with customized messages.” The campaigns use ad-optimization technology to create a “near-limitless variety” of creative executions through a combination of offers, colors, images and messaging in real time. The ombinations can match customized messages with users.

The program will help marketers develop campaigns quickly and execute them at scale across personal computers and mobile phones in North America, Yahoo said.

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