Rupert Murdoch leads the light brigade against free content

3
1088

newspaper_small.jpgADOTAS — Just as that legendary charge proved disastrous, the News baron will find himself mowed down by fee-averse Internet users.

But he’ll keep on trying. Murdoch last month said papers need to charge for content if they want to survive. He added that online advertising has not proved its worth for newspaper despite a massive upswing in users visiting their news websites.

So now, apparently, he is putting money where his mouth is.  According to the Daily Beast, Murdoch has a super-duper, double secret plan to save the industry (or at least his empire). He has set up a global team, based in New York, London, and Sydney, to create a system for charging for online content. The team is said to be looking at hardware to deliver the content in a user-friendly way.

Of course, others have hoped to do the same thing, and the new Kindle is no exception. But while niche, highly specialized, content might have a chance, newspapers, like my beloved New York Post are doomed.

— Express your opinion, comment below.

3 COMMENTS

  1. Until I reached the end of your article, I thought you meant the Wall Street Journal. The Post is your favorite? I feel bad when I pay 25 cents for that newspaper!

  2. “But while niche, highly specialized, content might have a chance, newspapers, like my beloved New York Post are doomed.”

    Oh please say it ain’t so. I love the Post.

    It was always the paper – not of record – but of great headlines and in your face reporting..

    Please Rupert – Do not (let the Post) go gentle into that good night.

    Robert C..

Leave a Reply to Edward Barrera Cancel reply

Please enter your comment!
Please enter your name here