But he’ll keep on trying. Murdoch last month said papers need to charge for content if they want to survive. He added that online advertising has not proved its worth for newspaper despite a massive upswing in users visiting their news websites.
So now, apparently, he is putting money where his mouth is. According to the Daily Beast, Murdoch has a super-duper, double secret plan to save the industry (or at least his empire). He has set up a global team, based in New York, London, and Sydney, to create a system for charging for online content. The team is said to be looking at hardware to deliver the content in a user-friendly way.
Of course, others have hoped to do the same thing, and the new Kindle is no exception. But while niche, highly specialized, content might have a chance, newspapers, like my beloved New York Post are doomed.
— Express your opinion, comment below.