Rupert Murdoch leads the light brigade against free content
ADOTAS — Just as that legendary charge proved disastrous, the News baron will find himself mowed down by fee-averse Internet users.
But he’ll keep on trying. Murdoch last month said papers need to charge for content if they want to survive. He added that online advertising has not proved its worth for newspaper despite a massive upswing in users visiting their news websites.
So now, apparently, he is putting money where his mouth is. According to the Daily Beast, Murdoch has a super-duper, double secret plan to save the industry (or at least his empire). He has set up a global team, based in New York, London, and Sydney, to create a system for charging for online content. The team is said to be looking at hardware to deliver the content in a user-friendly way.
Of course, others have hoped to do the same thing, and the new Kindle is no exception. But while niche, highly specialized, content might have a chance, newspapers, like my beloved New York Post are doomed.
– Express your opinion, comment below.
Reader Comments.
Until I reached the end of your article, I thought you meant the Wall Street Journal. The Post is your favorite? I feel bad when I pay 25 cents for that newspaper!
“But while niche, highly specialized, content might have a chance, newspapers, like my beloved New York Post are doomed.”
Oh please say it ain’t so. I love the Post.
It was always the paper – not of record – but of great headlines and in your face reporting..
Please Rupert – Do not (let the Post) go gentle into that good night.
Robert C..
Diane, sometimes you crave the things that are not good for you.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Features
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
