RGM Group consolidates
ADOTAS — RGM Group has unified four companies as divisions under the RGM Group brand.
The luxury-oriented online media firm is entirely self-funded and its four divisions have collectively executed more than 1,500 media campaigns on behalf of hundreds of the world’s most respected brands and agencies. RGM, the core of the RGM Group, was founded in October 2004, followed by JustLuxe (December 2004), LuxeCreative (January 2008), and InterLuxe (June 2008), respectively. Today’s launch of the RGM Group sets the stage for several additional initiatives the growing company plans to announce later in 2009 and beyond.
RGM Group focuses on the affluent demographic of Internet users with household incomes exceeding $100,000, and combines a highly targeted total reach of more than 35 million unique users per month with a platform of custom media services and technologies.
“In any economic climate, it is critical for premium advertisers, agencies, and publishers to marry high-quality content with advertising inventory and creative builds that are truly targeted, relevant and complementary to one another,” Kamran Razavi, RGM Group CEO and Founder, said in a statement. “Now more than ever, the time is right to launch the RGM Group, as both revenues and demand for our combined divisions’ services reached record levels in the first quarter of 2009. This reflects the viability of our platform in effectively bringing affluent-focused publishers, advertisers, and consumers together.”
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