Comments on: Online advertising: Time and engagement beats CPM

By: Ross Craven

Ross Craven — Wed, 13 May 2009 14:24:10 +0000

I agree, online advertisers should always rely on the time spent on a page than just go through page reviews. You should always focus on finishing the page before you come to thinking of looking through the page reviews.

By: Sue

Sue — Fri, 08 May 2009 01:09:37 +0000

I agree with the previous poster that relevance is more important than time spent. If you place a Barbie doll ad on a site that talks about race cars it doesn’t matter how much time the user spends on the site, they aren’t likely to click on the ad. Relevance is key. Advertisers want conversions and are willing to pay for it. But it needs to go further than just a click, it needs an action. CPA is a better model for advertisers Affiliates who match ads and content get paid well by the advertisers because the convert more end users into action.

By: Bob Gordon

Bob Gordon — Thu, 07 May 2009 19:25:51 +0000

Time Schmime…when an advertising message is thoughtfully matched to the content it will be placed into, the viewer will be more than happy to click on the ad the instant they recognize the ad’s relevance to their desire for more information…so advertising’s future is not CPM or a Time metric, but “relevant and exact advertising matched to content”, as opposed to the Ron Popeil advertising principal which states “the crappier the content the more orders I get”. Most online advertising today is bought by buyers and planners who never see the context into which the ads they are buying are placed…shame shame.