New Poll: MySpace changes, a good idea? Results from Ad Exchange poll
ADOTAS — With the departure and limbo of MySpace founders Chris DeWolfe and Tom Anderson, the question remains if those two could have revived the company.
Owen Van Natta, Mike Jones and Jason Hirschhorn are now helming the social network. Julia Angwin, author of “Stealing MySpace: The Battle to Control the Most Popular Website in America” points to a few things that hurt MySpace: it was slow to deal with threats, whether the emergence of Facebook or the hysteria of sex predators lurking; it focused on content rather than features; and it was reluctant to make acquisitions. As she noted, it is not a technology focused company.
As the NY Times notes, while Facebook is adding users, MySpace is losing them. Many user profile pages on MySpace are either cluttered or neglected. The users who remain tend to be younger and poorer, putting a drag on advertising revenue from blue-chip clients
We have a poll, to the right, asking if this was a good move.
In our last poll, “Are Ad Exchanges Failing?” 55 percent said yes. Don’t know if that is wishful thinking, since the larger the inventory grows, the more automation features will grow. It’s about cost and credibility. If ad exchanges can overcome the latter, it wins on the former.
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